Florida visitation rates continue to rise. In fact, the state set a record for the number of visitors last year. About 35.1 million arrived between July and September 2023.
With these tourism rates, you should have no trouble booking your short-term rental. If you are, it's possible your listing is to blame.
Use these vacation rental listing optimization tips to increase bookings. Attract more vacation guests today!
Improve the Short-Term Rental
You'll attract more vacation guests to your short-term rental if it stands out from others in Orlando. Consider offering additional amenities, such as:
- Pool
- Hot tub
- High-speed internet
- Free parking
- Deck or patio
- Kitchen appliances
- Sauna
Vacation guests can filter short-term rentals based on the amenities included. Adding new amenities and unique features will help you appear for more searches.
Choose cosmetic upgrades to help your listing make a strong first impression. Consider a fresh coat of paint, investing in landscaping, or outdoor lighting.
Higher a Professional Photographer
After making the above upgrades, hire a real estate photographer. High-quality images will make your online listing more attractive.
About 87% of homebuyers claim images are the most useful features of a listing. The same applies to vacation guests!
Choose a photographer who can capture video content. Listings with videos generate 403% more views. You can use virtual and video tours to generate more bookings.
Enhance the Listing
Provide potential guests with thorough information about your short-term rental. An optimized Airbnb listing should include:
- An attention-grabbing headline
- Location-specific language
- A detailed description
- A list of amenities and special features
- Your contact information
- Stunning photos and videos
- Compelling call-to-action language
Research other vacation rentals in the neighborhood before setting a rental price. If the price is too high, you'll scare away prospective guests. If it's too low, you'll lose rental income.
Leverage Search Engine Optimization
Search engine optimization (SEO) will ensure your listing appears in front of interested tourists. Gather keyword research using SEMRush, Google Trends, or Keyword Planner. Determine what terms people use to find Orlando vacation listings online.
Optimize your listing using a phrase of four or more words. Include the keyword in the heading and description.
Share Guest Reviews
Share positive reviews from previous guests to show future guests you're an amazing vacation host. Consider creating a referral program. Incentive past guests by offering a discount on a future stay.
Hire a Short-Term Rental Vacation Manager
Hire a short-term rental property manager to offer guests the best possible experiences. A full-service vacation rental management company can handle:
- Check-in/check-out processes
- Guest communication
- Cleaning
- Marketing
- Collecting payments
With their help, you can work more efficiently and attract more guests. Their professional services will maximize your earning potential.
Effective Vacation Rental Listing Optimization
These vacation rental listing optimization tips will direct more people to your short-term rental. Start attracting more guests! Generate more rental income as you book more stays.
Our team at PMI Orlando MyPlace has 20 years of industry experience. We use state-of-the-art technology to keep you informed in real-time. Rely on our industry experience and award-winning strategies.
We can increase the value of your asset with prompt, professional services. Contact us today to optimize your vacation listings.
