Known to some as the heart of the Sunshine State, Orlando, Florida, is a vacation rental goldmine waiting to be explored.
With its world-renowned theme parks, year-round sunshine, and a constant stream of tourists, marketing your vacation rental property in Orlando is your ticket to a prosperous investment. So how do you get the word out?
Let's go through how to market your Orlando vacation rental property.
1. Create an Engaging Listing
The first step with it comes to vacation rental marketing is to write up good property listings. These property listings are often the first impression potential guests have, so it's essential to make them as enticing as possible.
Paint a vivid picture of what it's like to stay in your Orlando vacation home. Highlight the features that make your property special, such as a fully equipped kitchen, a game room, or a beautiful garden.
Describe the layout of the property, bedroom, and bathroom count, and any unique amenities, like a hot tub or a screened lanai.
Be sure to emphasize the comfort, convenience, and memorable experiences that your guests can expect.
Provide information about the surrounding area. Mention the proximity to popular attractions like Walt Disney World, Universal Studios, and SeaWorld. Describe local dining options, shopping centers, and recreational activities. Potential guests will appreciate this information when considering your rental.
2. Use Social Media and The Internet
Social media and the internet are powerful tools for getting more rental property bookings.
Create dedicated social media profiles for your rental property. Platforms like Instagram, Facebook, and Twitter provide a space to showcase your property's best features. Regularly post high-quality photos and engaging content about your vacation home, local attractions, and upcoming events in Orlando.
Maintaining a website for your vacation rental is another essential step. Your website can be a hub for information about your property. Provide detailed descriptions, high-quality images, a booking calendar, and contact information.
Make sure your website is mobile-friendly. Many travelers use their phones to find and book accommodations.
3. Get Professional Help
You don't have to get the word about your rental property on your own.
Bring in short-term property managers to help you get the word out about your property and bring in high-quality tenants. They can handle everything from advertising and guest communication to cleaning and maintenance.
This lets you focus on other aspects of your life or business. Weigh the pros and cons of hiring these professionals before you start reaching out.
Digital marketing agencies can help create and execute effective online advertising campaigns. They have the expertise to target the right audience, optimize your ad spending, and maximize your property's exposure on platforms like Google Ads and social media.
This professional touch can lead to a higher return on investment and a more significant online presence.
Start Marketing Your Orlando Vacation Rental Property Today
There are lots of different ways you can get the word out about your vacation rental property in Orlando, FL.
Do you need more help bringing in tenants and managing your properties? PMI Orlando MyPlace is constantly setting new high standards when it comes to customer satisfaction.
Start working with us today.
